Our Mission
FUNDPLAYGO! exists to transform how sports teams, athletes, schools, and organizations raise money. We believe fundraising should be as competitive, exciting, and community-driven as the sports themselves. Our platform turns every campaign into a tournament — with real competition, real stakes, and real impact.
What We Do
We are the world's first competitive sports fundraising marketplace — a platform where teams compete in bracket-style tournaments to raise money, sponsors amplify campaigns through dynamic ad placements, and fans support their favorite competitors through every match and rivalry.
Think March Madness, but the points are dollars raised — and every donor, sponsor, and fan plays a role in determining who advances.
Our Values
Competition
We believe competition brings out the best in people — including fundraisers. Brackets, rivalries, and leaderboards create urgency and energy that flat campaigns never can.
Integrity
Every dollar raised goes directly to the competitor's cause. We are transparent about our fee structure and committed to honest, auditable transactions.
Community
Sports are about belonging. Our platform builds communities around competitors — turning one-time donors into loyal fans who follow every match.
Innovation
We are building the first AI-powered competitive fundraising ecosystem. Our Hype Engine, dynamic pricing, and sponsor marketplace are unlike anything else in the space.
Who We Are
Freedom Zeev
Founder & CEO
Freedom Zeev founded FUNDPLAYGO! to reimagine how communities fund the athletes, teams, and causes they care about. Drawing on a vision of fundraising as competition rather than charity, Freedom built FUNDPLAYGO! as the first platform where supporters compete, sponsors activate in real moments, and every dollar shifts the outcome.
Our Approach
We do not believe fundraising has to be a burden. The standard model — sell candy bars, beg family members, post a static campaign page — is broken. It treats fundraising as an obligation rather than an opportunity.
Our approach is different. We engineer the conditions for generosity: competitive urgency, social proof, real-time momentum, and sponsor amplification. When a match is close, donations spike. When a team is trending, their community shows up. When a sponsor backs a competitor, the crowd feels it.
This is not crowdfunding. This is competitive fundraising — and it is built for sports.